Ares Games has partnered with Horrible Guild in a cross-publisher, gamified promotional gadget for Essen Spiel 2022 - Similo: Board Games. In cooperation with several companies, Horrible Guild has produced a special deck of Similo, the popular series of cooperative deduction games, where players must guess one secret game among many of the new releases debuting at the fair this year. War of the Ring - The Card Game, pre-releasing in Essen, is one of the games included in Similo: Board Games.
Similo: Board Games will be available at our booth (Hall 3 - F101) in a limited quantity, and will be given for free to players acquiring War of the Ring - The Card Game - both for copies pre-ordered and purchased at the show - until stocks last. Visitors will also find it at SPIEL's booth (Hall 3 - H100), at Horrible Guild’s booth (Hall 3 - F111), and at the booths of the other participating partners.
The list of partners involved in the initiative is quite long: AMIGO Spiel + Freizeit, Ares Games, Board and Dice, CGE, CMON, Cranio Creations, Days of Wonder, Devir Iberia, DV Games, FryxGames, Gamelyn Games, Gigamic, Hans im Glück, Heidelbaer, Horrible Guild, Iello Games, KOSMOS, Lucky Duck Games & Cardboard Alchemy, LudiCreations, Ludonaute, Matagot, MEBO, Mojito Studios, Pandasaurus Games, Pendragon, PHALANX, Post Scriptum, Ravensburger Germany, Rebel Studio, Red Glove, Restoration Games, Sitdown-games, Spielworxx, Stonemaier Games, Synapses Games, Thundergryph Games, Triton Noir - Ubisoft, WizKids.
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